Bear Creek Investments

Bear Creek is an investment firm that primarily invests in real estate and small startup businesses. They are based out of Denver Colorado and are in the early stages of setting up their business.

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For the branding, they needed a logo and a stationery set. They had purchased a logo from a website, so changes were made to update it and make it their own. In the original logo, the river was not clear and the bear had an odd geometrical design. The bear was rounded out a tad to give it a bit more organic feel.

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The color palette of blue, gold, and a range of white to black was chosen to reflect the wildlife and nature in Colorado, while still having professionalism.