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Brown Bag Sandwiches

Bozeman lacks a high-quality, cheap, grab-and-go meal.

Brown Bag Sandwiches were created as a solution to this problem. The business operates on a de-centralized model; making an all-in-one lunch in a kitchen, and selling the meals at local businesses. Brown Bag's graphical style is best described as artfully generic, pulling inspiration from takeout bags and school lunches.

The brand was filled out with a contemporary graphic style, a simple color palette, and patterns made by the logo. The brand comes off as high quality with a clean design, with approachability in the use of easily recognizable motifs.

Due to the business not having any physical locations, a social media strategy was implemented to gain exposure. Three small animations were created to bring visual interest to the company and to bring some motion into the brand.

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