Costco Bike Team

This is a branding project depicting what a Costco bike team would look like. Costco has little to no standout design elements, so some had to be created. The lines in the logo are used as the inspiration for all of the patterns used throughout the products.

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The overall look and feel of the Costco Bike Team is sleek, modern, and most importantly, an extension of the pre-existing brand that we all know and love. The secondary sponsors were strategically chosen, as all of the products can be purchased at Costco. Each Secondary sponsor is displayed on products that relate the closest to their brand (ie. Smart Water on the water bottle).