Dupont Rebrand

Dupont is a multi-national corporation that makes everything from chemicals to construction equipment. They are a bit evil, so a hypothetical rebrand was important.

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Their old logo feels boring. For the new logo, the type was kept pretty much the same. The color was changed from an aggressive red to a calm green that embodies nature but still has an element of progress. The icon was abstracted from the molecular structure of chlorophyll, the part of a plant that does photosynthesis.