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Orbital is a hypothetical space tourism business. Branding is essential to any business, no matter where they are in the universe.

The logo is modern, yet timeless. Futura is employed because of its simplicity and its rounded letterforms. The crossbar was removed from the A to create an abstract rocket form. To emphasize this, a flame was added and the letter was lifted off of the baseline to simulate upwards movement.


Creating branding for spacesuits and rockets is tricky right now (there are no good mockups!). The brand identity was primarily extended to these components with the color palette. The orange and white are easily recognizable and used sparingly.

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